David Rice

Director of Client Experience


  • University of Wisconsin-Madison

    Bachelor Degree

  • Wisconsin School of Business


  • University of Wisconsin Law School


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David Rice is the Director of Client Service at Resonant Capital Advisors. He assists Resonant’s client management team with bringing the best of Resonant’s investment management and asset allocation, financial planning, and advisory resources to clients.

David joined Resonant from Trust Point in La Crosse, where he was part of the management team and a member of Trust Point’s fiduciary management committee, in addition to client responsibilities. Prior to his time at Trust Point, David spent 15 years with U.S. Bank, from 2005 to 2012 in Madison as a Trust Officer and Relationship Manager in Madison, and from 2012 to 2020 as the Pacific Northwest Managing Director of U.S. Bank’s trust departments in Portland and Seattle.

A Sparta, Wisconsin native, David has a Bachelor’s degree, JD, and MBA from the University of Wisconsin-Madison. David and his chocolate lab, Bodie, are delighted to have returned to Madison.

What profession did you want to have when you were young?

I remember telling my parents I wanted to be a game show host and give money and prizes to people.

What song would you sing at Karaoke night?

The shortest song.

What’s the last book you read?

I just finished Trillion Dollar Coach and would read it over again.

What three items would you take on a deserted island?

A stand-up paddle board, a hammock, and a radio.

Who are the three people that have influenced you the most?

The two most obvious were my parents, and the third is a tie among many aunts and uncles, teachers and coaches, and friends and colleagues I am grateful for.

What’s your secret talent that no one knows about?

Balloon animals.

What is your favorite book about investing? Favorite investment-related quote?

Prisoners of Geography and "The four most dangerous words in investing are: 'This time it's different.'"

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